To be an inspiration to others is what the DI Prize is all about. Each year, the DI Prize is given to a Danish company, who have made a certain effort within a current theme in both the society and in business. This years theme was green transition.
Crown Princess Mary arrived to the House of Industry in Copenhagen to give a speech and later present this years winner of the DI Prize 2020. The award is presented as part of the DI Business Summit entitled "Denmark back to the Future". At the arrival, she was warmly welcomed by the international CEO of Danish Industry, Thomas Bustrup and Chairman of Danish Industry, Lars-Peter Søbye. The Danish Prime Minister, Mette Frederiksen also attended the event and was part of the welcoming committee.
Clearly, the Crown Princess was proud when she spoke at the summit. With great pride in her voice, she said how proud it makes her to feel that businesses in Denmark work with a green transition as a mentality, not as a responsibility we just have to take. It is part of who they are as a business.
As guest of honor, Crown Princess Mary also presented the winner of the DI Prize 2020: Troldtekt. A company that produces sustainable acoustic panels for the construction industry. They have incorporated a health mentality about materials and made excess material a new usable ressorce. Congratulations to Troldtekt.